In August 2006, Gloucestershire Head Teacher, Nigel Steele was working on his computer when he was inspired with an idea that is changing the way people search for information on the web.
The “graphical directory” started with the idea that an imaged-based presentation of information – organised simply on one screen page – could be a new and exciting way of searching for information. Colourful logos and images could be used to connect consumers, quickly and easily, with a large number of local websites, just through the simple click of the mouse.
The company that has been developing Quoakle during the last few years is based at Churcham, just west of Gloucester. The small family business trades under the name “Quoakle.com” but is registered as Community Pixels.net, a name that aims to reflect the community ethos of the company, which wants to give all local businesses an opportunity to get known through low-cost advertising.